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BOOK DATA SCIENCE USING ORACLE DATA MINER AND ORACLE R ENTERPRISE
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SUMMARY
Items Found:
288
roduction
Chapter 1: Getting Started With Oracle Advanced Analytics
Data Science
Business Understanding
Data Understanding
Data Preparation
Modeling
Evaluation
Deployment
Machine Learning
Supervised Learning
Unsupervised Learning
Getting Started with Oracle Advanced Analytics
Oracle Data Miner
R Technologies in Oracle
Oracle R Enterprise
Advantages of using Oracle R Enterprise
Analytical SQL and PLSQL Functions
Package DBMS_STATS_FUNC
SQL Functions
Chapter 2: Installation and Hello World
Booting Up Oracle Data Miner
Installation Prerequisites
Installation
Welcome to the World—Oracle Data Miner
SQL Developer Components for ODM
ODM Data Dictionary
Boot Up Oracle R Enterprise
Prerequisites
Oracle R Distribution
Oracle R Enterprise Server Installation
Oracle R Enterprise Client Installation
Install Supporting Packages for the ORE Client
Welcome to the World of Oracle R Enterprise
ORE Data Dictionary
Chapter 3: Clustering Methods
Clustering Approaches
The k-means Algorithm
k-means in Oracle Advanced Analytics
Clustering Rules Evaluation Metrics
Parameters to Tune k-means Clustering
Creating a Cluster Model in Oracle Advanced Analytics
Clustering using SQL and PLSQL
Case Study—Customer Segmentation
Business understanding
Data understanding
RFM Segmentation—Data Preparation
RFM Segmentation—DATA Modeling
Need-Based Segmentation—Data Preparation
Need-Based Segmentation—Data Modeling
Result Evaluation
Deployment—Storing the Results Back to the Database
Assigning Segments to New Customers
Chapter 4: Association Rules
Introduction to Association Rules
Terminologies Associated with Association Rules
Working of an Apriori Algorithm
Identify Interesting Rules
Algorithm Settings
Model Settings
Association Rules Using SQL and PLSQL
Creating the Association Rules Model Using Oracle R Enterprise
Creating the Association Model Using SQL Developer
Case Study—Market Basket Analysis
Business Understanding
Data Understanding
Data Preparation
Data Modeling
High-Level Technical Overview
Execution
Chapter 5: Regression Analysis
Understanding Relationships
Regression Analysis
Working of OLS Regression
Assumptions of OLS
OLS Regression in Oracle Advanced Analytics
GLM Regression
Ridge Regression
Parameters to Tune the GLM Model
GLM and Ridge Regression in Oracle Advanced Analytics
GLM Regression Using SQL and PLSQL
Creating GLM Regression Using Oracle R Enterprise
Creating GLM and Ridge Regression from SQL Developer
Guidelines for Regression Modeling
Case Study: Sales Forecasting
Business Understanding
Data Understanding
Data Preparation
Data Modeling
Chapter 6: Classification Methods
Overview of Classification Techniques
Logistic Regression
Naïve Bayes
Creating a Naïve Bayes Model Using SQL and PLSQL
Creating a Naïve Bayes Classifier Using Oracle R Enterprise
Assessing the Model Quality for Classifiers
Decision Trees
Entropy and Information Gain
Information Gain
Pruning Methods/Early Stopping Criteria for Decision Trees
Parameters to Tune a Decision Tree Model
Decision Tree Modeling Using SQL and PLSQL
Decision Tree Modeling Using Oracle R Enterprise
SVM
Parameters to Tune the SVM Model
SVM Using SQL and PLSQL
SVM Using Oracle R Enterprise
A Few Other Important PLSQL APIs for Classifiers
Choosing a Classifier
Case Study: Customer Churn Prediction
Business Understanding
Data Understanding
Data Preparation
Data Modeling
Selecting the Best Classifier
Results Interpretation
Chapter 7: Advanced Topics
Overview of Neural Networks
Function of a Hidden Layer Neuron
Parameters for Neural Network
Neural Network Using Oracle Advanced Analytics
Overview of Anomaly Detection
One-Class SVM
Anomaly Detection Using Oracle Advanced Analytics
Overview of Predictive Analytics in Oracle Advanced Analytics
Predictive Analytics Using SQL Developer GUI
DBMS_PREDICTIVE_ANALYTICS
EXPLAIN
PREDICT
PROFILE
Overview of Product Recommendation Engine
Product Recommendation Engine Using Oracle Advanced Analytics
Overview of Random Forest
Random Forest Using Oracle Advanced Analytics
Chapter 8: Solutions Deployment
Export and Import an ODM Workflow
Deploy Option for Data Miner Workflows in SQL Developer
Import and Export Data Mining Models
EXPORT_MODEL
IMPORT_MODEL
Renaming Models
Drop Models
Predictive Model Markup Language (PMML)
Importing and Exporting PMML models into Oracle Advanced Analytics
roduction
Chapter 1: Getting Started With Oracle Advanced Analytics
Data Science
Business Understanding
Data Understanding
Data Preparation
Modeling
Evaluation
Deployment
Machine Learning
Supervised Learning
Unsupervised Learning
Getting Started with Oracle Advanced Analytics
Oracle Data Miner
R Technologies in Oracle
Oracle R Enterprise
Advantages of using Oracle R Enterprise
Analytical SQL and PLSQL Functions
Package DBMS_STATS_FUNC
SQL Functions
Chapter 2: Installation and Hello World
Booting Up Oracle Data Miner
Installation Prerequisites
Installation
Welcome to the World—Oracle Data Miner
SQL Developer Components for ODM
ODM Data Dictionary
Boot Up Oracle R Enterprise
Prerequisites
Oracle R Distribution
Oracle R Enterprise Server Installation
Oracle R Enterprise Client Installation
Install Supporting Packages for the ORE Client
Welcome to the World of Oracle R Enterprise
ORE Data Dictionary
Chapter 3: Clustering Methods
Clustering Approaches
The k-means Algorithm
k-means in Oracle Advanced Analytics
Clustering Rules Evaluation Metrics
Parameters to Tune k-means Clustering
Creating a Cluster Model in Oracle Advanced Analytics
Clustering using SQL and PLSQL
Case Study—Customer Segmentation
Business understanding
Data understanding
RFM Segmentation—Data Preparation
RFM Segmentation—DATA Modeling
Need-Based Segmentation—Data Preparation
Need-Based Segmentation—Data Modeling
Result Evaluation
Deployment—Storing the Results Back to the Database
Assigning Segments to New Customers
Chapter 4: Association Rules
Introduction to Association Rules
Terminologies Associated with Association Rules
Working of an Apriori Algorithm
Identify Interesting Rules
Algorithm Settings
Model Settings
Association Rules Using SQL and PLSQL
Creating the Association Rules Model Using Oracle R Enterprise
Creating the Association Model Using SQL Developer
Case Study—Market Basket Analysis
Business Understanding
Data Understanding
Data Preparation
Data Modeling
High-Level Technical Overview
Execution
Chapter 5: Regression Analysis
Understanding Relationships
Regression Analysis
Working of OLS Regression
Assumptions of OLS
OLS Regression in Oracle Advanced Analytics
GLM Regression
Ridge Regression
Parameters to Tune the GLM Model
GLM and Ridge Regression in Oracle Advanced Analytics
GLM Regression Using SQL and PLSQL
Creating GLM Regression Using Oracle R Enterprise
Creating GLM and Ridge Regression from SQL Developer
Guidelines for Regression Modeling
Case Study: Sales Forecasting
Business Understanding
Data Understanding
Data Preparation
Data Modeling
Chapter 6: Classification Methods
Overview of Classification Techniques
Logistic Regression
Naïve Bayes
Creating a Naïve Bayes Model Using SQL and PLSQL
Creating a Naïve Bayes Classifier Using Oracle R Enterprise
Assessing the Model Quality for Classifiers
Decision Trees
Entropy and Information Gain
Information Gain
Pruning Methods/Early Stopping Criteria for Decision Trees
Parameters to Tune a Decision Tree Model
Decision Tree Modeling Using SQL and PLSQL
Decision Tree Modeling Using Oracle R Enterprise
SVM
Parameters to Tune the SVM Model
SVM Using SQL and PLSQL
SVM Using Oracle R Enterprise
A Few Other Important PLSQL APIs for Classifiers
Choosing a Classifier
Case Study: Customer Churn Prediction
Business Understanding
Data Understanding
Data Preparation
Data Modeling
Selecting the Best Classifier
Results Interpretation
Chapter 7: Advanced Topics
Overview of Neural Networks
Function of a Hidden Layer Neuron
Parameters for Neural Network
Neural Network Using Oracle Advanced Analytics
Overview of Anomaly Detection
One-Class SVM
Anomaly Detection Using Oracle Advanced Analytics
Overview of Predictive Analytics in Oracle Advanced Analytics
Predictive Analytics Using SQL Developer GUI
DBMS_PREDICTIVE_ANALYTICS
EXPLAIN
PREDICT
PROFILE
Overview of Product Recommendation Engine
Product Recommendation Engine Using Oracle Advanced Analytics
Overview of Random Forest
Random Forest Using Oracle Advanced Analytics
Chapter 8: Solutions Deployment
Export and Import an ODM Workflow
Deploy Option for Data Miner Workflows in SQL Developer
Import and Export Data Mining Models
EXPORT_MODEL
IMPORT_MODEL
Renaming Models
Drop Models
Predictive Model Markup Language (PMML)
Importing and Exporting PMML models into Oracle Advanced Analytics