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BOOK ORACLE BUSINESS INTELLIGENCE WITH MACHINE LEARNING
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SUMMARY
Items Found:
73
Chapter 1: Introduction 1
Artificial Intelligence and Machine Learning 2
Overview of Machine Learning 4
Patterns, Patterns, Patterns 5
Machine-Learning Vendors 7
Build or Buy? 7
Introduction to Machine-Learning Components in OBIEE 8
Oracle BI and Big Data 8
R for Oracle BI 9
Summary 9
Citations 10
Chapter 2: Business Intelligence, Big Data, and the Cloud 11
The Goal of Business Intelligence 11
Big-Data Analytics 12
But Why Machine Learning Now? 14
A Picture Is Worth a Thousand Words 14
Data Modeling 17
The Future of Data Preparation with Machine Learning 18
Oracle Business Intelligence Cloud Service 19
Oracle Analytics Cloud 19
Oracle Database 18c 19
Oracle Mobile Analytics 20
Summary 20
Chapter 3: The Oracle R Technologies and R Enterprise 23
R Technologies for the Enterprise 23
Open Source R 23
Oracle’s R Technologies 25
Using ORE for Machine Learning and Business Intelligence
with OBIEE: Start-to-Finish Pragmatics 38
Using the ORD randomForest Algorithm to Predict Wine Origin 38
Using Embedded R Execution in Oracle DB and the ORE R Interface
to Predict Wine Origin 41
Using orerandomForest Instead of R’s randomForest Model 52
Using Embedded R Execution in Oracle DB with the ORE SQL
Interface to Predict Wine Origin 57
Generating PNG Graph Using the ORE SQL Interface and Integrating
It with OBIEE Dashboard 66
Integrating the PNG Graph with OBIEE 70
Creating the OBIEE Analysis and Dashboard with the Uploaded RPD 87
Machine Learning Trending a Match for EDW 89
Summary 98
Chapter 4: Machine Learning with OBIEE 99
The Marriage of Artificial Intelligence and Business Intelligence 99
Evolution of OBIEE to Its Current Version 101
The Birth and History of Machine Learning for OBIEE 103
OBIEE on the Oracle Cloud as an Optimal Platform 105
Machine Learning in OBIEE 105
Summary 106
Chapter 5: Use Case: Machine Learning in OBIEE 12c 107
Real-World Use Cases 107
Predicting Wine Origin: Using a Machine-Learning Classification Model 108
Using Classified Wine Origin as a Base for Predictive
Analytics - Extending BI using machine Learning techniques in OBIEE 108
Using the BI Dashboard for Actionable Decision-Making 108
Technical and Functional Analysis of the Use Cases 109
Analysis of Graph Output: Pairs Plot of Wine Origin Prediction
Using Random Forest 111
Analysis of Graph Output: Predicting Propensity to Buy Based on
Wine Source 111
Analysis at a More Detailed Level 112
Use Case(s) of Predicting Propensity to Buy 121
Summary 133
Chapter 6: Implementing Machine Learning in OBIEE 12c 135
Business Use Case Problem Description and Solution 135
Technically Speaking 136
First Part of Solution 136
Second Part of Solution 147
Summary of Logit Model 168
AUC Curve 173
Implementing the Solution Using the ORE SQL Interface 174
Integrating PNG Output with the OBIEE Dashboard 187
Summary 193
Index 195